By: Design By Friday on
As a marketer or business owner, you need to create and distribute relevant and valuable content consistently to attract and retain an audience by owning media instead of buying advertising that consumers just turn off and tune out.
You know this already.
But, sometimes coming up with that relevant and valuable content can be difficult. However, you may not realize that there’s great content right under your nose.
Literally—the work you’re doing.
Creating the Content
Case studies allow you to show your potential customer not what you offer but what you actually do. They show them what they want to see—results.
Demonstrate to them that what you are offering is valuable and show them why they need it.
When you’re working on a project, track what you’re doing, how you’re doing it, why you’re doing it and, of course, the results. Gathering all this information along the way will make case study writing a breeze.
Furthermore, you can break down parts of a larger case study into smaller blog posts. By re-purposing your content and slicing it up in many ways you can get the most out of your case studies.
Show Them Off
Having your case studies on a dedicated page for easy access is great, but don’t neglect to feature them on your home page to attract attention. It’s important to show positive feedback in a personalized way to get the most value for your efforts. Be sure to experiment with case studies in various forms of media. Try different forms so that they can be consumed in many ways:
- Text (Blog post format)
Include findings of your case study everywhere you can. By getting your case studies everywhere, you can tap into potential customers and move them through your sales funnel. Include information about the case study in:
- Social Media
- Blog Posts
- Email marketing
- Email signatures
- Sales pitches
Have you used case studies in your marketing?