Marketing Blog

Why Search Engine Optimization is a Must

By: Design By Friday on


In today’s online world, using search engine optimization for your business is essential. There are thousands of tiny details you can use to make your business more searchable for your customers and the art of SEO is changing on a daily basis. You want to get the widest reach possible within search engines and get your business seen by as many people as possible.

On-site SEO

On-site SEO is simply SEO that’s integrated into your website. One of the best places on your website, when it comes to SEO, is your business blog. Blog posts give search engines plenty of content to look for and search through for important keywords. Search engines use these keywords to decide where your website should be included in searches and what ranking to give it. It’s also important to realize that keywords should be used throughout your website in URLs, in headlines, page titles and much more. However, keywords need to be used wisely—Google knows when websites are trying to abuse the power of keywords.

Off-site SEO

Off-site SEO is any SEO not used on your website—social media, any articles posted on other sites, and so on. All posts that your business posts on social media should include your chosen keywords. One of the best things you can do is share your blog posts that are full of keywords and make sure the post itself includes those keywords. This process needs to be thought out, and most importantly, consistent.

When it comes down to it, search engine optimization is an important part of your business getting found online by your targeted customers. It gives them a path to easily find your business—think of it as building a new home, you need to build a road to it, right? Make it easy on your potential customers and you’ll see the results.


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