Is your sales team wasting their time calling cold leads? Marketing automation may be your answer. Keep reading to discover why.
With marketing automation in place, your company has the ability to easily figure out who your hottest leads are and stop wasting time with leads that have no intention to buy.
So, your sales team is closing more sales because they are spending their time where it’s best spent.
Equip your sales team with the ability to:
- Prioritize leads based on lead score (behaviors)
- Consistently nurture and educate leads
- Increase your ROI by closing more sales
- Start making more money
With that strategy in place, you can expect your company’s revenue to increase and to have a higher ROI.
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Stop calling cold leads and start selling more to your best warm leads. Download our eBook to learn 6 Ways Marketing Automation Increases ROI.DOWNLOAD EBOOK NOW
The Goal of Marketing Automation
Marketing automation isn’t only about knowing who to call. It’s also about segmenting your leads based on their behaviors so you can lead them through your sales funnel and close more sales.
If you have a lead in your system that has looked at certain products and services on your website, you can segment that lead into a list that will send them emails on what they’re interested in.
Essentially, what you’re doing is personalizing the sales process for your leads. Not only is the lead getting more information they’re already interested in, but your sales team will also know what they’re interested in. This makes for better conversations and warmer leads, resulting in higher conversion rates.
Nurturing Emails Through Personalization
Once you have an interested prospect, it's important to nurture that lead and to realize it's going to take multiple interactions to make a sale. In fact, Salesforce states that it takes 6 to 8 touches to generate a sale - Click here to read the article.
Marketing automation software makes lead nurturing easy.
It allows you to personalize everything when it comes to lead nurturing. For example, list segmenting within email marketing allows for not only name personalization in emails but even content personalization, including images.
That way, each of your prospects is only getting information they want to see depending on where they are in the sales journey, their needs, and/or preferences.
More Than Email Marketing
Marketing automation isn’t just email marketing. It brings everything you have to one central location, including:
- Social Media Marketing
- Landing Pages
- Website Tracking
- Integrations (Such as Salesforce)
With each of those channels, you have the ability to track the behaviors of your leads. And, with each action they take, their lead score increases. Then, your sales team knows which leads to spend their time on.
Your Company and Marketing Automation
Does marketing automation sound like it will solve problems in your company’s sales process?
If you’d like to talk more about how marketing automation can increase your company’s ROI, we’d love to talk with you. Click the button below to schedule a time to talk or give us a call at 916-608-8913.Let's Talk
To learn even more about marketing automation, click here to download our eBook 6 Ways Marketing Automation Increases ROI.