Your website is the foundation of your business. It’s your best opportunity to present your products and services to generate more customers for your business.
Generate More Customers With Your Website
For optimal website functionality and success, we feature information that is important to your target market, while promoting interaction with new and existing customers.
From Design and Hosting to Launch and Analytics
Design By Friday offers your business a professional, easy to navigate, and Search Engine Optimization integrated website that satisfies the goals of your business. We highlight relevant information that helps existing and potential clients take the next step and contact you.
When we launch your website, we use all-in-one hosting that includes a content management system, easy-to-edit pages, custom contact forms with auto responders, reports, and analytics.
Q: Why do I need a website for my business?
A: We like to consider your website the foundation of your marketing. Your marketing strategies need to lead prospects somewhere, most likely for more information. Having a professional online presence makes you stand out and increases credibility. If done right, you'll be found easier online as well.
Your Website May Include:
- Blog with RSS Feed
A regularly updated blog can increase search engine optimization by establishing you as an expert in your field. Include a blog feed on your home page, share posts on social media, and email it out in a branded email to increase traffic. Go even further by using keyword phrases that link back to your service pages throughout your blog posts.
- Contact Management System (CMS)
This fully hosted and secure application comes ready to go. Make all the updates and changes to the website yourself in real time, no HTML experience is needed.
- Custom Web App Features
We can create a page with a complex layout and make it easy to update by filling out a form, without HTML.
- Customer Relationship Management (CRM)
Adobe Business Catalyst’s customer relationship management system helps you manage your company’s interactions with current and future customers, helping you grow your business.
- Email Marketing
Generate more customers by setting up a recurring branded email blast to include your current blog post, video, news story, or testimonial.
Events can be added to a page in a list or calendar format. This is another opportunity to increase traffic to your website by posting the event’s URL into social media.
By including frequently asked questions, you can save time by not repeating answers, while guiding visitors to specific pages. If someone searches Google for a question you posed, your answer will pop up, driving more traffic to your website.
- Google Analytics Setup
Track page visits, locations users are searching from, what pages they read, and more. View Google Analytics anytime by logging into your account. Ongoing support is billed hourly.
- Home Page Rotating Banner
A home page banner highlights your top services or products to drive traffic to the inside pages.
- Latest News
Increase your aura of expertise by posting news articles relevant to your industry to maintain your site’s popularity with search engines.
- Members Only Area
Allow clients to access materials in a password-protected members only area. You can generate recurring income by selling subscriptions to secure and valuable information.
- Mobile Version of Your Website
A responsive mobile website ensures your site performs well on any device and helps visitors find what they are looking for, no matter what device they are using.
- Online Forms
We are able to develop anything from a standard contact form to a custom quote application. Every time a form is filled out, your customer or prospect will receive a branded email auto responder and you’ll receive an email workflow notice.
- PDF Downloads
We make your website more user friendly by making it easy for viewers to download PDF documents.
- Photo Gallery
Most people respond well to photos and captions. Easily add photos to any gallery, along with descriptions that can be read by search engines.
- Service Pages
By having separate pages for each service or product, you can rank higher in Google searches.
- Staff Pages
Visitors can get more information, view staff photos, and contact the appropriate staff members.
To help build trust and credibility, your new website can include client testimonials on their own page and/or have rotating testimonials on your home page.
- Video Library
Video marketing is huge right now and it increases stickiness when users spend more time on a page. You can boost traffic to your website and search engine rankings by posting videos in your social media.